Free car contest are one of the more debasing things our society reports on. Apparently kissing a car for days-on-end can get you a new ride. Just last week a Kia dealership in Round Rock, Texas held a contest with KISS FM where the contestant who kissed a 2017 Kia Optima for 50 hours took home a $23,000 car. The grueling ordeal lasted over two days and was filmed on Facebook live across several news outlets. People quickly watched bits and pieces of the event throughout the time frame to see these people subject themselves to blisters on their lips, cramping, and general humiliation. Listen, The Drive gets its, money can be tight and a new car can be out of reach for many, but there are other ways to go about acquiring one.
Unfortunately, many dealerships know there is no shortage of potential participants for these sort of contests, so they choose to hold them for promotional purposes. With numerous news outlets, social media platforms and crowds with cellphones, the dealerships are essentially getting two days of free ad space. realizing this is the case, other dealerships have followed in the footsteps of Southwest Kia in Round Rock, Texas.
The most recent car-kissing contest is currently taking place at Szott Ford dealership in Holly, Michigan and is called "Mojo's Make out with a Mustang." Held by a radio station on channel 955 in Detroit, 57 lucky contestants get to kiss a modified Mustang for a chance to win. If a winner isn't determined after 57 hours, the name will be picked at random. Both contests are essentially the same and thus equally upsetting. Listen, if you want to hold a contest based on academics, car knowledge, even pushups, we would support it more than this.
If you have an opinion on this latest craze of a prediction as to what the next contest might be, please leave a comment below.